NBC Teams with One True Media

I'd missed this the other day, from the Red Herring:  NBC Teams with One True Media.

One True Media said Monday that NBC Universal will use the company’s online simple video-editing technology to power viewer video creation and submission for the new interactive daytime TV talk show iVillage Live.

The Redwood City, California-based online video company competes in the market of video mash-ups like Eyespot and Yahoo-acquired Jumpcut. But it differentiates itself from competitors by selling users their final product in DVD form.

Many members of the site are moms. They also happen to be the target demographic for NBC’s iVillage Live talk show.

NBC expressed interest in One True Media when it found a lot of the site’s users were posting video content on iVillage.