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January 13, 2004

'Bush in 30 Seconds' winner


childsplay.jpg
MoveOn judges have picked the winner of the grassroots political commercial in the Bush in 30 Seconds contest.

It's the spot showing images of children toiling on a grocery line and in a tire factory coupled with a simple line of text — "Guess who's going to pay off President Bush's $1 trillion deficit?"

I liked it, too. Let's see if trillion-dollar deficits resonate with the public. Responsible spending used to be a staple of the Republican Party until the radicals took charge.

The judges also named winners in some other categories I hadn't seen before, including best youth ad, best animated ad and funniest ad.

Later: Adweek reports that MoveOn plans to buy a commercial spot during the Super Bowl -- probably the winner of the Bush in 30 Seconds contest.

MoveOn is trying to raise $1.6 million to place the spot nationally.

MediaChannel.org has coverage of this, too:

Last night, I had a better glimpse of what democracy really looks like -- and what its future might be. I was at New York's Hammerstein Ballroom (ironically owned by the Reverend Sun Myung Moon) for a live massive meet -up of the members of MoveOn.org. ...

And the Village Voice has a good writeup: MoveOn Ad Competition Ushers Bush Attacks Into the Mainstream.

January 13, 2004 at 01:14 AM in Citizen media | Permalink

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Comments

Fast-moving story, JD: AdAge is reporting,

Anti-Bush ad contest submits Super Bowl commercial: CBS Spokesman Doubts Spot Will Pass Standards Review:

Liberal activist group MoveOn.org last night announced it has chosen an anti-President Bush ad to air ahead of next week's "State of the Union" address and said today it is negotiating with CBS to gain airtime on the Super Bowl.

A spokesman for CBS said the Viacom-owned network has received the request from MoveOn to run the ad in the Super Bowl, but added that the ad has to go through standards and practices before CBS will say if it can run an advocacy ad during the game. The spokesman said he didn't think it was likely that the spot would pass standards and practices. ...

sheila

Posted by: Sheila Lennon at Jan 13, 2004 5:41:13 PM

That is an absolute outrage. Take a look at the spot and tell me: what objectionable material should be shielded from a national audience?

People say, "I don't see any evidence of the harm caused by media consolidation." Well, here's one.

Of course, in the short run, this kind of publicity could potentially be a windfall.

Posted by: JD at Jan 13, 2004 7:20:10 PM

I'm pretty sure Standards & Practices is made up of Nancy Reagan and Ed Gillespie, so probably no worries there, mate.

Posted by: UncleBob at Jan 13, 2004 7:49:06 PM

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