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Blogs, newspapers, and link authority
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The importance of this measurement is obvious: The higher your placement, the more authority you have in the eyes of the blogosphere, and the more you become part of the conversation.
I had hoped to obtain a copy of the slide to write about here, or for OJR, but I'm told that another magazine is planning to write about it, so I'll just relate briefly what I heard last night and post the photo I took of Dave explaining the bar chart. The list below isn't comprehensive.
High at the top of the chart are the sites with the most inbound links:
The New York Times
CNN
BBC
Washington Post
But then things start to get interesting:
Slashdot
Guardian
Plastic
Suicide Girls
Salon
BoingBoing
Instapundit
Slate
Fox
SFGate
Reuters
Drudge Report
MSNBC.com
USA Today
Talking Points Memo
Scripting News
Metafilter
Eschaton
Kos
Wil Wheaton
As Steve Gillmor of Infoworld pointed out, "Where's the Wall Street Journal? It's no surprise they're not up there."
What's shocking, in a way, is how quickly the top-tier blogs like
Instapundit and BoingBoing already have more link authority than well-established news sites like Slate, Fox, Reuters, MSNBC and USA Today. This, only two years after blogs have taken off in a big way.
Think about what the numbers will look like 10 years from now.
May 20, 2004 at 12:27 PM in New media, Weblogs | Permalink
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Comments
As I understand it, the Wall Street Journal is a pay-site; therefore no one would link to WSJ articles because most people wouldn't be able to access them.
Posted by: Jake at May 20, 2004 2:38:22 PM
JD, if you get the slide or the graphic, please make sure you ask Kevin and David for the real one... this is missing some folks from the top 20, including CNET News.com. Technorati acknowledged the mistake separately.
This doesn't alter your overall point, but obviously I'm interested in seeing the real data.
Posted by: John Roberts at May 20, 2004 3:03:03 PM
Of the numerous tech or business journals I read on a daily basis, almost all of them carry links to the WSJ. Most of them also include the "subscription only" warning. The WSJ has restricted access and that serves to lessen the impact ("reach") it can have on the general web readership out there.
Yet from an advertising point of view, it totally qualifies and augments the value of the readership to advertisers. Can't you hear the WSJ sales pitch, "Our qualified and opt-in only readership gives you reach of X people making Y per year who live in such-and-such zip codes (surely the WSJ uses Claritas data in their selling effort) with such-and-such level of education," etc., ad nauseum. Then they contrast that with the millions of wasted click-throughs of their competitors, and can surely offer proof of spam-clicks, and so forth.
Further, a subscription-based readership can be more subject to harder clinical [primary] research data, such as time-spent-reading, return clicks, etc. This data enhances the selling process.
Of course, the WSJ could do a partial subscription and partial, or semi-free view, for upsell purposes.
FWIW, WSJ articles on subject matter of interest to me are almost always covered in other places, and with much greater pinpoint detail and substance. The WSJ offers big picture, as opposed to hard facts that might be useful. That's my take, anyway.
Posted by: Dean Landsman at May 20, 2004 4:10:48 PM
