Next step for on-the-go news

Scott Gatz, senior director of Yahoo personalization, emails with a bit of interesting news:

We just publicly launched a feature on Yahoo! Mobile for users to get their RSS feeds from MyY! on their mobile phone (all wap 2.0 devices). You just go to mobile.yahoo.com on your phone (or access Yahoo from your provider's menu) and then click on "News" and then "My Headlines."

It's all part of our goal to extend the work we've done with RSS beyond the desktop. It's free for everyone, and anyone can access it on any carrier. We tried to keep it simple. You can read the articles and summaries right on the phone and if you have a HTML phone you can even click through to the blog/news site to get the whole story.

The biggest thing we did was to make it automatically use all your My Y! settings (this joins our other things on mobile like My Stocks, My Sports, My Weather, etc). We think this is a great way for folks to keep up "on the go."

Absolutely. I'm in the market for a new mobile phone , and one of the first things I'll be doing (after we get Ourmedia launched) is to access my My Y! settings from there. Yahoo's ahead of the pack again.