Drop in newspaper readership accelerates

Astonishing:

The San Jose Mercury News's circulation reported a 7.1 percent drop in its daily circulation for the six-month period ending May 3, and a 9.9 drop in its Sunday circulation.

The San Francisco Chronicle dropped 6.1 percent daily to 468,739. The Los Angeles Times declined 6.5 percent daily to 907,997. Nationally, during the same period, daily circulation at 814 papers declined 1.9 percent.

Wow. Many of us have been predicting a move away from daily newspaper readership, but this is much faster than almost any of us have forecast. Even my mom told me she's considering canceling her newspaper subscription. That's bad news for newspapers.