Amazon introduces author blogs

NY Times: A Chance to Meet the Author Online.

Shoppers looking to pick up Meg Wolitzer's latest novel, "The Position," on Amazon.com last week found the usual readers' comments and excerpts from reviews. They also found something unexpected: posts on the subject of literature from Ms. Wolitzer herself.

The entries were part of a new program called Amazon Connect, begun late last month to enhance the connections between authors and their fans - and to sell more books - with author blogs and extended personal profile pages on the company's online bookstore site. So far, Amazon has recruited a group of about a dozen authors, including novelists, writers of child care manuals and experts on subjects as diverse as real estate investing, science, fishing and the lyrics of the Grateful Dead.

"The program gives people who are interested in a particular author a way to get new insights into them, and gives the authors a way to develop more of a one-on-one relationship with readers," said Jani Strand, a spokeswoman for Amazon.

Great! So why is this limited to a dozen authors rather than the thousands who have books for sale on Amazon? OK, we'll live with Amazon's go-slow approach, but really, what's the barrier to a widespread author blog program?