TV video that works on the Web

Terry Heaton of Donata points to a regular segment by his client WKRN-TV in Nashville. Called "Out of the Box," the segments, says Terry, "come very close to nailing the tone, style and presentation that is attractive to non-TV viewers. And, like everything else the station does for the Web, it's unbundled -- meaning it can be played anywhere, because the clip is monetized in its unbundled state."