Why search when you can publish?

Bambi Francisco, MarketWatch.com via Investors.com: Why big search engines are in trouble. Excerpt:

The proliferation of video channels underscores the splintering of the Internet and importantly the sophistication of the Web generation. If people (particularly this Y generation) are becoming savvy enough to create their own publishing empires, do you really think they'll be satisfied with general search engines? Even my generation - those who spend time on Google and Yahoo vs. MySpace and YouTube -- expected more out of Google Finance. It's not a one-sized-fits all Internet world, how can search engines trying to meet the needs of everyone, meet the needs of anyone? ...

Big media will have to let the floodgates open and offer even more free content on the Web. If they don't, those on the Web will find ways to entertain themselves. You know kids tomorrow will be saying, "Have you seen my show lately?" But you certainly don't want kids tomorrow, saying, "ABC? I think that's the old 'TV' channel that my grandmother used to watch."