At Office 2.0

Attended the reception for the first Office 2.0 conference tonight at SFMOMA. Lots of buzz about YouTube, the poster child for Web 2.0, being acquired by Google for $1.65 billion.

When I went up to the registration desk, I was handed a small package and was told, "All the conference information is on the iPod." That's right — attendees got the best schwag I've encountered yet, an iPod Nano with schedules, contact info — and space for lots of music.

Among those on hand: Julia French of Socialtext, Oren Michaels of Mashery, Steve Gillmor, Dan Farber, John Furrier, the CEO of Podtech (who said the startup's valuation has now shot up "tenfold"), Mark Crofton of SAP, author Shel Israel, Chris Heuer of Social Media Club and Silicon Valley Watcher, Buzz Bruggeman of ActiveWords, Stowe Boyd and many others.

I'll be attending Wednesday's sessions, but can't do Thursday because I'm leaving for a conference in Louisville, Ky.