2 more veteran journalists join new venture

NY Times: Journalists from Time and Bloomberg Join Political News Venture.

Mike Allen, a reporter who covers the White House for Time magazine, and Roger Simon, the chief political correspondent for Bloomberg News, are joining the new multimedia political news venture being overseen by two former Washington Post journalists.

That new enterprise now has a name — The Politico, which is its newspaper, and thepolitico.com, its Web site. The name supplants The Capitol Leader, which had been its working title until it broadened in scope.

Both the newspaper and Web site are to begin publication on Jan. 23, the date of the president’s State of the Union address ...

I hope thepolitico succeeds, but I don't see a large appetite for traditional media-style "objective" reporting in the blogosphere.